RENAISSANCEPistola is a high-quality Indian made, 100% Agave spirit made for the experimental, conscious tastemakers of our time.
It was carefully created as a juxtaposition of a retro-modern Agave spirit brand with authentic inspirations and stories from Latin America.
The main character, Mayahuel is drawn in old-style, taking cues from stylized Inca & Latin forms of illustrations and carvings, with variable strokes and outlines.
Pistola: The Legend of Mayahuel
Role: Brand Identity, Creative Direction, Packaging, Social Media, Website
Studio: AGENC, New Delhi
Team: Anuradha Thirani, Karan Singh, Richa Sinha, Shreya Jain
THE IDENTITYThe colour palette is a mix of warm pastels in retro tones of red used in combination with cooler, easy-on-the-eye tones of blue, purple, and green - deriving inspiration from hues of the tropics and summertime.
The label on the bottle is reminiscent of a retro postal stamp which is tucked away at the bottom, allowing its shape, the embossed logo and markings to take the spotlight.
The illustration of the agave goddess, Mayahuel – the main character of the brand story also reflects on the inside of the bottle through the translucent agave spirit.
