49.7016° N 123.1558°WWe worked with HOKA & local BC retailers Capra to host 50 runners to a trail run deep in the Squamish Mountains. This was followed by a unique dining and well-being experience that took place at Sitka Farms.
Hoka Trail Run
Role: Visual Identity, Event Design, Production
Studio: trevor//peter, Toronto
Team: Nathan Maynard, Karan Singh, Rebecca Williams, Derek Heldman, Sydney Crowe
HIT THE TRAILThe visual elements were centered around the topography of the Squamish Mountains. The map was custom drawn and patterns were taken off the 3k & 7k trails that were opted by the runners.
These visual elements were then combined with colours derived from HOKA’s new shoes that were being dropped and supplied to the runners at the event.
