SUMMER SIPPERSDiageo Canada's RTD Summer Sippers ad campaign for 2024. It celebrates the launch of their ready-to-drink cocktails from Smirnoff & Captain Morgan through vibrant imagery of the cans against a splash of colour & fruits.
The campaign went live pan-Canada across a variety of mediums, from digital, OOH, transit shelters to streetcar wraps.
Sun’s Out, Flavour’s In
Role: Advertising, Brand Design, Production, Copywriting
Studio: trevor//peter, Toronto
Team: Troy Palmer, Ryan Gardiner, Karan Singh, Rebecca Williams, Jeoff Aguiar
