DEMOCRATISING THE INTERNETStyle, Self, Culture & Community
The Established is a new-age Indian digital platform launched to invigorate thought-provoking conversations with community at its core.
They create and curate culturally relevant content that has its pulse in fashion, art, beauty, tech, auto, and culture.
Built together with a bold character, culturally diverse contributors and impactful collaborations, The Established is a space to engage with a democratic and inclusive community.
Role: Brand Identity, Creative Direction, Editorial Design, Social Media, Website
Studio: AGENC, New Delhi
Team: Anuradha Thirani, Karan Singh, Richa Sinha, Shreya Jain
SEED THOUGHTKeeping it minimal and straightforward, we wanted them to stand out without the noise.
The brand identity is led by a bold electric red accent supported by an array of dynamism with bright tonal hues picked from visuals of each individual piece of content.
The typefaces used in the visual system embody freedom and fluidity, both in a literal, visual sense and as a symbolic testament to everything the publication represents.
